Metra
Metra’s "Drive Less. Do More." campaign urges Chicagoans to ride trains instead of drive, saving time and money. It promotes easier, more affordable travel for both commuting and fun.
Metra x Twitch
Metra’s Drive Less. Do More. ad brings an 8-bit twist to Twitch, playing right into the gaming vibe of the platform. In just 15 seconds, the Metra train collects coins and levels up — showing how you can save money by riding Metra and use those savings to "level up" your real life. It’s a fun, quick way to connect with Twitch viewers by speaking their language and making the everyday commute feel like a win.
Time Saved Paid Social
See how much time you’re losing in traffic — and how much more you could be doing by riding Metra instead. Less driving, more living.