Drive Less.

Do More.

As more people returned to in person work and Chicagoland traffic increased from Kennedy construction, Drive Less, Do More positioned Metra as a smarter and less stressful alternative to driving. The campaign focused on the extra leisure, time, and money riders could gain back by taking the train and making their commute part of a better daily routine.

Twitch X Metra

Since Twitch is a platform where people watch others stream and play video games, we created a custom animated video game world for Drive Less, Do More that felt native to the audience. Built around the idea that the more you ride, the more you gain, the campaign transformed rider insights into a fun and visually engaging gaming experience that tapped into nostalgia and connected with younger commuters.

Metra Social

We transformed Metra’s social into a more fun and engaging space through trending content, recurring series, and culturally relevant posts that made the brand feel more modern, approachable, and connected to younger audiences.

Dine by Your Line was a monthly social series that explored restaurants and local spots along Metra lines, showcasing the food, culture, and experience each town had to offer just steps from the train.

Metra Connections was a monthly series where we partnered with CTA and Pace to show how easy it is to get to events and destinations across Chicagoland by taking Metra, then seamlessly hopping on a bus or L train for a stress free trip.